Skip to main content
When you read labels, you want it to be worth your time and effort.

The problem is MOST people don’t know what to look for. MOST people are looking at MACRO information such as calories, grams of fat, and grams of carbs and sugar. Many people are looking to avoid fat and/or sugar. MOST people are NOT looking at ingredients.

So what we want is some clarity and confidence in reading labels so that you KNOW you are looking at the right information.
Check out this awesome podcast episode below or by searching WE ARE THE SHT ;) wherever you normally listen to podcasts and read on for some more info :)

Calories and Macros Don’t Matter (that much). Calories and macros such as protein, fat, and carbs, are NOT what you’re looking for. Everything you consume is going to have a combination of these macros. It might be useful to see how much sugar is in a food product. This may help you decide HOW MUCH to consume. But before that, what you’re looking for is whether the ingredients check out enough to consume the product in the first place – regardless of macros.

ALWAYS look past the front of the package! The front of the packaging is marketing. Of course it’s going to look good and simple. You must go past the front of the package and check out what’s in the fine print.

Choosing appropriate ingredients while avoiding toxic ingredients is what is most important.

Look for a simple list of ingredients. A long list of ingredients should make a food product suspect. EVEN if the ingredients seem to check out!

Avoid obvious things we probably want to avoid such as “artificial flavors,” “artificial colors,” and terms that you don’t recognize. When in doubt, it’s ok to leave it out!

Avoid highly processed plant-based oils. These oils are processed using solvents, disinfectants, and deodorizers. These fatty acids are readily taken up by the body and confused for healthful fatty acids. Avoid anything hydrogenated, corn oil, canola oil, soybean oil, vegetable oil, grapeseed oil, safflower oil, rice bran oil, sunflower oil, and peanut oil

Avoid most grains and grain-like seeds. Grains have low nutritional value, are high in carbohydrates, and contain anti-nutrients that inhibit the assimilation of nutrients and cause digestive issues. Avoid most grains and grain-like seeds including wheat, spelt, rye, barley, corn, soy, and oatmeal.

Avoid artificial sweeteners and colors. There’s plenty of epidemiological research showing connections between artificial sweeteners, colors, and poor health outcomes.

The Great News? We have an alternative for that. Reading labels properly doesn’t mean you have to give up everything that has ingredients that don’t check out. It just means you have to find alternatives made with appropriate ingredients

Check out our website where we now have a few options to engage with us:

  1. Visit and download the free PDF on Debunking Conventional Wisdom and Status Quo with Truth-Based Solutions.

  2. Schedule a FREE Discovery Call to see if you qualify for Masterful Health Coaching.

  3. Join our amazing online community SuperHumans United. Education with the right information, experience and experiments, and the love and support of others.
Paul C. Tijerina

Paul C. Tijerina | BS MFT CPT NLP | Nutritional Therapist & ATAVIST Life Coach